Founded by mother of three Briana, STATE OF JOY is a considered, innovative and fun clothing and lifestyle brand born out of the desire to fill a gap in the market in an ethical and responsible way.

Lovingly designed and made in Australia, our label is inspired by the love, pride and happiness we feel when spending time together. We see our brand products as a way of nurturing and celebrating the bond between family members. 

Our designs embody the adventure and fun that the family lifestyle entails. 

We add value to the lives of our customers by helping them to enjoy more of the little things by making life that little bit more fun! Helping families to create more special moments. Our pieces are thoughtfully created with ingenuity of design and ease of wearing to make our customers look and feel great! Taking a joyful approach to life!

We endeavour to use sustainable fabrics wherever possible. Please check the product details of each design for further details. We have a wholehearted belief in sustainability and ethical responsibility throughout the entire production process. We design and create garments that are versatile, functional and timeless, not dictated by current trends and therefore actively playing a role in bringing the fast fashion movement down to a slower pace. Supporting local manufacturers and suppliers are a priority and we endeavour to continue the entire design process and production on Australian Land.